Tran The Long Performance marketing

Campaigns with
follow-through.

I lead Meta campaigns, work with creative teams, and connect the paid social journey with what happens on the page and in the customer conversation. I also run Google Ads when search intent matters.

Explore my work Read my CV

Hands-on paid advertising since 2021.
Currently at Three Trees Group · based in Hanoi.

Selected work — 2026Start with the work

01 / Selected work

The work I take
responsibility for.

Campaign decisions, creative coordination and the journey after the ad. Here is what that looks like in practice.

THREETREES · META CAMPAIGNS A better objective.
The same budget.
The issueChat-led creative
Wrong objective
The changeMessages ad
Existing budget reallocated
One decision from my day-to-day work
Current rolePaid acquisition / team coordination

Plan, launch, review.
Then make the next call.

I lead campaign objectives, budgets, creative briefs, launches and reporting for ThreeTrees and TeeTee&Co. I work with media buyers, content, design, sales and customer care to decide what to change.

A practical example

I rebuilt a chat-led creative as a Messages ad and moved existing budget to it. It became July’s strongest ad by conversation volume.

Conversation volume is the campaign outcome here; it is not a customer or sales count.
Read the case Facebook Instagram
TeeTee and Co public website, with its jewellery campaign and collection link

Public website preview · TeeTee&Co.

TeeTee&Co.Website / CRM / measurement

Make the next step
easy to take.

My work spans landing pages, registration forms, FluentCRM journeys and GA4 / Meta tracking with direct tags. I connect the registration and follow-up steps so the team can understand where enquiries came from.

My scope: the web journey, forms, CRM and measurement, working with the wider brand team.

Website ↗Member page ↗Workshop ↗
Complementary channel · Google Ads

Start with what
people are looking for.

I also set up and run Google Ads when search intent matters. I work with Search, Performance Max and Display, alongside keyword research, website measurement, Search Console, Merchant Center and Business Profiles. Meta remains my primary paid channel.

See the Google work

02 / For Meta Robotics

What I would
bring to the team.

Hands-on campaign execution, close coordination with creative and sales, and a clear explanation of what to do next.

Read my application
01

Campaigns built around parents’ questions

Bring enquiry language into keyword research, ad copy and landing pages, then test which messages deserve more attention.

02

Follow-up connected to the centres

Work with the centre and sales teams to understand which enquiries become suitable trial bookings, and use that feedback in the next campaign review.

03

A working rhythm the team can rely on

Own the campaign tasks, coordinate briefs and keep the weekly update clear: what happened, what changed and what we should test next.

03 / How I work

Stay curious.
Keep it practical.

I like to understand the problem before adding another campaign, tool or report.

01 — Understand

Get the brief right.

Agree on the goal, offer and audience. Read the existing campaign and listen to what sales and customer care are hearing.

02 — Make & check

Follow the whole journey.

Set up the campaign, brief the creative and check the page, form and tracking before drawing conclusions from the results.

03 — Learn & explain

Make the next step clear.

Use platform data and customer feedback to choose a useful test. Explain the decision in a short update the team can act on.

Where AI helps

Research summaries, copy variations, first drafts and small prototypes — with my review of the message, facts and customer journey.

04 / Personal project

Research,
put into practice.

An example of how I use AI to organise research into a useful marketing output. This is a personal prototype, separate from client campaign results.

Personal prototype · AI-assisted

Taste Brief

A research prototype using Claude and Qloo to turn a product brief into podcast shortlists and campaign ideas.

Open demo ↗View source ↗